Author: Spark Growth Marketing

For a lot of small business owners, the website is treated like a once-off task. You get one built, chuck your logo and services on a few pages, and call it done. But this approach is costing you – in visibility, credibility, and ultimately, in sales.

Running a business in Western Australia comes with its own unique set of challenges. We're geographically isolated, we serve tight-knit communities, and we rely heavily on mobile tech to find what we need. In this landscape, Local SEO isn’t just useful—it’s critical.

Rebranding can feel like a massive step — and to be honest, it is. Your brand is the face of your business. It’s what people think of when they hear your name, see your logo, or interact with your products and services. But sometimes, that face starts to feel a

Running a business in 2025 means juggling more tasks than ever. Whether it’s managing social media, sending emails, handling customer inquiries, or tracking leads, things can get overwhelming—fast. That’s where automation tools come in.

If you want your website to rank well on Google, understanding E-E-A-T is essential. Standing for Experience, Expertise, Authority, and Trustworthiness, E-E-A-T is how Google assesses the quality of content on a website. While it’s not a direct ranking factor, it plays a massive role in determining which pages deserve

Artificial intelligence (AI) is no longer just a buzzword—it’s a major player in how businesses are discovered online. From search engines to digital assistants and chatbots, AI is reshaping how customers find and interact with brands. If AI doesn’t recognise your business, you risk being left behind while competitors take

Zero-click searches occur when a user types a query into a search engine and finds the answer directly on the results page—without clicking through to another website. These searches are becoming more common, thanks to Google's evolving search algorithms, rich snippets, knowledge panels, and other search features designed to provide

Keyword research has always been a fundamental part of search engine optimisation (SEO). Traditionally, it involved manually identifying high-volume keywords and strategically placing them throughout content to rank well on search engines. However, the landscape is changing rapidly with the introduction of artificial intelligence (AI). AI-driven tools are revolutionising keyword

As we move further into 2025, businesses across Australia are faced with the decision: should they keep up with the rapidly evolving digital marketing landscape, or focus on tried-and-true strategies that have worked in the past? Digital marketing trends are constantly shifting, with new tools, platforms, and strategies emerging regularly.

Staying abreast of enterprise SEO and AI trends in 2025 is not just beneficial—it's essential. The fusion of Search Engine Optimisation (SEO) and Artificial Intelligence (AI) is reshaping how businesses enhance their online visibility and user engagement. By understanding and implementing these trends, enterprises can maintain a competitive edge and